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NOWPayments CEO Kate Lifshits Says Businesses Should Stop Paying for Crypto Payouts

NOWPayments CEO Kate Lifshits Says Businesses Should Stop Paying for Crypto Payouts

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[PRESS RELEASE – Amsterdam, Netherlands, July 10th, 2026]

NOWPayment believes the crypto industry has accepted unnecessary costs for too long – and that businesses no longer have to. For years, paying blockchain fees has been treated as the price of sending crypto.

According to Kate Lifshits, CEO of NOWPayments, it’s time to challenge that assumption. “Why does sending crypto still feel harder than sending an email?”

The company’s latest zero-fee payout infrastructure replaces wallet-based transfers with instant email-based payouts, enabling businesses to eliminate network fees, reduce operational complexity, and automate payouts at scale.

Crypto Payouts Have Become Unnecessarily Expensive

Most businesses still operate payout infrastructure designed around blockchain wallets. That means collecting wallet addresses, validating networks, recovering failed transactions, paying blockchain fees, and handling recipient support.

At scale, these problems become one of the largest hidden operational costs for affiliate platforms, marketplaces, gaming companies, payroll providers, cashback platforms, creator economies, and fintech businesses.

“The market has spent years competing over who can charge less per payout. We are asking a more important question: why should businesses pay per payout at all?” – Kate Lifshits NOWPayments CEO 

The Industry Is Paying for Problems It No Longer Needs to Have

Instead of requesting wallet addresses, companies simply use an email address as the payout destination. Recipients automatically receive access to their funds, while businesses avoid wallet validation, blockchain confirmation delays, and transaction fees.

Benefits include:

  • Zero network fees
  • Zero service fees
  • Under-one-second delivery
  • Automated onboarding
  • Fewer failed payouts
  • Lower support costs

The Biggest Impact Isn’t Technical

Although the release introduces API support, the larger story is economic rather than technical. Businesses making thousands of payouts can dramatically reduce operational costs while simplifying finance workflows. Payouts become a growth and engagement tool instead of a recurring expense.

Operational Cost Mitigation Analysis

The actual savings depend on payout volume, blockchain network fees, and the cryptocurrencies being used. While some businesses may save thousands of dollars annually, organizations processing hundreds of thousands or even millions of payouts could reduce costs by hundreds of thousands of dollars each year.

To help businesses estimate their own potential savings, NOWPayments has launched a Zero-Fee Crypto Payout Savings Calculator, allowing companies to compare their current payout costs with the potential cost of switching to zero-fee email-based payouts.

Calculate your savings here

“The future of crypto payouts is not wallet-to-wallet. It is person-to-person: identified by email, delivered instantly and free to move inside the ecosystem. Anything more complicated is legacy infrastructure.” – Kate Lifshits

Built for Businesses That Pay at Scale

The solution is designed for affiliate networks, marketplaces, gaming platforms, payroll providers, cashback programs, creator platforms, and fintech companies. Businesses can automate payouts globally using only an email address while maintaining existing workflows.

Conclusion

NOWPayments believes crypto payouts are entering a new phase. Instead of optimizing fee-based infrastructure, businesses can eliminate many of the costs and operational barriers traditionally associated with blockchain payouts. The question is no longer how to reduce payout costs – but whether those costs should exist at all.

About NOWPayments

NOWPayments is a global crypto payment gateway helping businesses simplify digital asset payments and payouts through enterprise-ready infrastructure. Supporting 350+ cryptocurrencies, 30+ stablecoins, and a comprehensive suite of APIs, payment tools, and payout solutions, NOWPayments enables companies worldwide to accept crypto, automate payouts, and scale their payment operations with speed, flexibility, and reliability.

The post NOWPayments CEO Kate Lifshits Says Businesses Should Stop Paying for Crypto Payouts appeared first on CryptoPotato.

NOWPayments Redefines Crypto Payouts: Zero-Fee, 1-Second Infrastructure Built for Partner Earnings

NOWPayments Redefines Crypto Payouts: Zero-Fee, 1-Second Infrastructure Built for Partner Earnings

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[PRESS RELEASE – Amsterdam, Netherlands, June 1st, 2026]

For decades, payout providers have followed the same business model: businesses move money – providers take a cut. NOWPayments believes that model is outdated and has launched Zero-Fee Ecosystem Payouts – a new crypto payout infrastructure designed around a different idea: partners shouldn’t just pay payout providers. They should be able to earn together with them.

Instead of monetizing every payout, NOWPayments is introducing an ecosystem where high-volume partners can benefit from the economic activity created around their users and payout flows – while also accessing instant settlement and zero-fee transfers.

Powered by custody infrastructure and integrated with ChangeNOW Pro wallets, the new system enables crypto payouts via email with settlement speeds of up to 1 second and zero service or network fees inside the NOWPayments ecosystem.

Recipients simply receive a secure payout link via email. Once opened, a ChangeNOW Pro ecosystem wallet is automatically created and funds become available instantly – no wallet setup, no seed phrases and no onboarding friction.

The result is a payout experience that feels more like sending an email than managing a traditional crypto transfer.

The launch builds on NOWPayments’ Mass Payouts infrastructure, already used for large-scale crypto transfers through CSV and API integrations.

Typical use cases include:

  • Affiliate and creator rewards
  • Global payroll
  • Partner settlements
  • Treasury operations
  • Marketplace payouts

For enterprises processing 10,000+ monthly payouts, the ChangeNOW Pro ecosystem can reduce operational overhead by up to 70% by simplifying treasury workflows, eliminating payout setup friction and enabling instant ecosystem settlement.

The company says this model is especially relevant for platforms operating large payout volumes, affiliate ecosystems, marketplaces and businesses managing global user payments at scale.

High-volume businesses don’t just receive a payout tool – they enter a dedicated partnership with access to treasury optimization, dedicated account management and revenue-focused payout advisory.

Enterprise partners receive dedicated 24/7 support with response times below 15 minutes, custom integration guidance and quarterly business reviews focused on maximizing payout efficiency and partner earnings.

“We believe payout providers should stop making money only from their partners,” said Kate Lifshits, CEO of NOWPayments. “For too long, businesses accepted payout fees as the price of moving money. We’re introducing a different approach – one where partners can earn together with NOWPayments while benefiting from faster infrastructure and zero-fee transfers. Payouts shouldn’t just cost businesses money. They should create value for them.”

NOWPayments supports more than 350 cryptocurrencies and 30+ stablecoins, processes over 30 million transactions monthly and has facilitated more than $10 billion in lifetime transaction volume.

The new payout infrastructure is available to custody-enabled users across the NOWPayments ecosystem.

About NOWPayments

NOWPayments is a global crypto payment gateway that enables businesses to accept payments and send payouts in cryptocurrencies. The platform supports 350+ cryptocurrencies and 30+ stablecoins, while offering enterprise-ready tools such as invoices, payment widgets, subscriptions, payment buttons, donation tools, point-of-sale solutions, plug-ins, and fiat payment options. Businesses can also benefit from zero-fee payouts with settlement speeds of up to 1 second, helping streamline operations and scale crypto payments efficiently.

The post NOWPayments Redefines Crypto Payouts: Zero-Fee, 1-Second Infrastructure Built for Partner Earnings appeared first on CryptoPotato.