Mary Spio / Ceek
Mary Spio on Ceek's metaverse and celebrity partnerships
In this episode
Ashton Addison speaks with Mary Spio, CEO & CTO of Ceek, on their Metaverse, the celebrities and brands that have already partnered with Ceek like Lady Gaga. Bon Jovi, Ziggy Marley, and more. We also discuss the ongoing land sale on Ceek, with the phase 1 available of 10,000 first-come-first-serve plots near large businesses.
- Ceek has been developing metaverse technology since 2014, before the term became mainstream, positioning itself as an early builder in the space.
- The platform enables artists, sports teams, and creators to build venues and connect with fans through concerts, workshops, and interactive experiences.
- Major celebrity partnerships include Lady Gaga, Bon Jovi, Ziggy Marley, and Demi Lovato, with sports figures like Dwyane Wade hosting skill workshops.
- Ceek is conducting a land sale with a fixed initial supply, allowing brands and individuals to purchase property and build custom metaverse experiences.
- The platform provides drag-and-drop venue building tools to help landowners develop their spaces, addressing the problem of purchased land sitting unused.
Transcript
Read the full transcript
i'm ashton addison from block west capital for investmentpitch media and today on the Crypto Coin Show we have mary spio ceo and cto of seek mary welcome to the show and thank you for taking the time today thank you thank you so much for inviting me i've been looking forward to the show me too there's so much promising growth in the metaverse space right now
we're seeing countries looking at hiring tens and hundreds of thousands of people into the metaverse in the coming years and decades as we're really just at the beginning your team at seek is making making something super special and interesting in the metaverse that i haven't really seen anywhere else and feel like you guys are really standing
out in this spot right now so let's just dive into all things metaverse and i'd love to kick off our conversation by first just hearing from you in your words you know what are you what are you and your team building at seek and what makes it so special absolutely yes so we have a metaverse platform which enables creators whether it's music artists sports teams or just
creators in general to really be able to connect with their audiences in virtual worlds and you know what's interesting is we've been working on the metaverse and this turnkey metaphor solution for partners you know for a very long time so even back in 2014 we were talking about the metaverse the concept of the metaverse before it became so popular so we're
excited that we've been all not just talking about it but also building incredible and yeah that's way before almost everybody so i and i think that shows in what is there available so far to see and seek and it looks like there's already a lot of celebrities and brands that are partnering with seek where people can come and join maybe you
can talk about you know the growth so far and what you're seeing with celebrities moving and connecting with their fans inside of seek yeah absolutely so at see we're solving the biggest problem right that's facing the metaverse today in terms of having this simple solution that allows one music artists teams creators to be able to build forth the metaverse and
then on the other side making it super accessible for their fans to be able to consume that content and connect with them and so we've been able to team up with a lot of labels and huge artists like lady agazi marley demi lovato bon jovi and the list goes on because we created a very turnkey solution for them to be able to just easily create distributed content
and then for their fans to engage with it incredible that's a great list of artists and maybe you can elaborate on that a little bit more you know we've seen in the past on games like fortnight where celebrities will come in and do a concert is that the majority of what you're seeing and seek is that these artists come in and do a concert or how else can
they connect and sort of work with the fans through seek so it's a variety of things right so building the venues where the fans can come in there and you know participate in events or but it's also not just about concerts is also creating hangout so that people can come and hang out whether it's workshop that they're taking a part of we have a lot
of teams that are using the platform the dwyane wade you know celebrity sports academy they hosted their entire skills workshop with trainers like lebron's trainer and you know doing weights you know dietitian and all kinds of people nutritionists so it's really a variety of things it's like we're building the venues of the future so if you think about
seek you know the parallel is no different than let's say a facebook but now everything is visualized so if i'm a brand like nike i can build my store so my customers can walk into the store and they can actually pick up shoes and they can look at it and they can pay for it so that's what we're building is really the web you know and how things
are going to be visualized and presented i like that explanation and you know i recall back when facebook was gaining popularity you know 10 15 years ago and people if you didn't have a facebook page for your business people were like what do you mean you don't have a facebook page like everyone needs to have one do you see this as the next evolution
where you know everyone needs to be in the metaverse what do you mean you're not there absolutely because already brands are saying you know to their ad agencies what's our metaverse strategy you know because they're understanding that this is the next evolution of the web you know that we've gone from text and pictures and video and now people want to be able to have
that immersive experience so with or without the vr headset they still want to be able to pick up the nike shoe and turn it around and look and see what it is they want to be able to buy that lady gaga t-shirt and wear it to a concert or just hang out and so i think a lot of the people that initially were saying well you know this is a fad this is not
something that's for everyone they're beginning to realize that just as you know people were saying when we had video streaming that oh what about dvds right companies like blog posts so we're like oh you know people are not going to want to watch you know movies and videos on their phone well that was the next evolution and we're not going back to mass use of dvds it's
the same thing you know the metaverse is here to stay and we're only going to build so it's important for brands to also understand that and for everyone to understand that definitely and how important is it for seek to partner with the right brands and ensure that you know big companies are jumping on and sort of not just having a spot in the metaverse but
working with seek itself to sort of grow it in the right direction so our first you know our first because we have such a massive pipeline so our first focus right our initial focus is on music artists it's on sports teams because they have massive audiences that they want to connect with and they want these fans and or you know they want these fans they pay for virtual tickets
to go to concerts and whatnot so that's our primary focus and then we're opening it up we're opening the seek metaverse up through the land sale so that brands themselves can buy land so that people ad agencies can buy land so anybody can buy land to do all those custom solutions but and we're seeing some amazing things that are upcoming incredible and i was also
looking at the sikh map and you know people can go take a look at it and i saw you know from the crypto side more educational side as well there was like potentially a draper university campus and there's like a tedx stage are these all official partnerships that you're making or how does that work with people that want to set up a venue so basically so for example with the
tedx we partnered with one of the tedx talks and they did the entire event inside of the sikh metaverse and so they will continue to do those events at their location with draper university we've teamed up with them we have a few things that are coming and they're going to be announcing it but people will be able to hang out in those spaces so imagine
their amazing program that they have but for people that are located that cannot be part of that program they're super selective now they'll get a purview into some of the things that we're going to be doing specifically with them through their metaverse location in the sikh metaverse and we have so many other you know things that are coming as well
very cool mary and you mentioned about the land sale and that brands can go and buy property in the metaverse i'm curious on your take on scarcity and rarity of you know having good property and abundance of a digital metaverse that can expand forever you know how big is the sikh metaverse and how big do you sort of plan it to be so in terms of the
of the sigmoid reverse we're looking at it as the marketplace of the future too because what's happening with all these land sales is the fact that when you're buying that land you're basically the opening u.s is limited fixed number of land that we're ever going to release and then those land owners can also sell the land and or other people that come after that
can then decide to buy a so that they can continue to populate the metaverse and so the initial landowners are the ones that we're building with but it's truly going to be unlimited going to be able to buy those lands from the and why they're excited about buying
land in the sikh metaverse is the fact that unlike a lot of places where after you buy your land you have to figure out how am i going to build for it you know there are people that have bought land and three years later they haven't done anything with it we have an up i mean marketplace where anyone can drag and drop these venues and they can have these custom venues also
so if they want to build they can but it's a nook you know different venues or other people to do hosting okay yeah i think that makes a huge difference because there's definitely a lot of people that they want to have land in the metaverse
but they don't want to be a developer they don't want to put lines of code in or they want to make it easy to have a property but i feel like just as in real life there's also a lot of people that they buy property and they don't build anything on it yet the property is still appreciating and they're sort of saving for the future so i think if you're buying property you
don't necessarily have to build it the next day now can you talk more about the land sale and you know is there is there like a center square where there's land that's sort of more popular in more dense city area and then there's land that's smaller or how you know if there's somebody that's interested in that's not a big brand that also wants to start getting
involved in the metaverse and by land can they buy smaller land or how does that work yeah absolutely so we have different types so we have you know one by one parcel we have a 5×5 we have all different types of parcels so you don't have to be a brand in fact a lot of the people buying land from us are not brands they are you know individual developers or individuals
that are looking to build you know different experiences with their land and the venues are the main landmark so we have for example an arena we have a main arena that's going to be home to you know the world music awards which we've teamed up with which in the past they've had you know people like beyonce and brianna and the list goes on so the major landmarks being close to a major
landmark is a big you know is a big thing the land around the major landmarks go really really quickly so we release the first set of land and then that was phase one and then we're getting ready to release the second set so from our experience with the releasing the first set now we're optimizing the process of buying land and then we're going to
release the second set so the downtown area which has 10 000 parcels period that's the first set that we're releasing and so those are going to be very popular those are all around the major landmarks and then you know after the phase of releasing those 10 000 we're going to you know release others but it's you know proximity to the landmarks the size of
the property itself and then also the total number of that you know property the rarity of the property so there are quite a few factors that you know determines how rare the land is very cool thanks for explaining that and i feel like you know it's there's still so much to do in terms of growing the adoption around the world of metaverses and just getting people involved in them
what are you most excited about specifically with the seek metaverse what are you most excited about and where do you see the most potential for growth as the platform grows is the fact that we're building for mass appeal you know a lot of meta versus that we see out there are focused on gamers or they're focused on a very small subset from the very beginning i
wanted to build the type of experiences that i just didn't see out there you know beyond gaming which is why we focused on music and the fact that we've been able to attract some of the biggest names for them to bring their users into this space but i'm very excited about the fact that you know all the different ways in which people are using seek now you know we see a lot of people
hanging out when we look at our traffic for example a lot of the community interaction is you know is a huge part of it so we're focusing on bringing things like you know the multiplayer mode voice chat and a whole lot more and we can see that people are going to be just hanging out with france you know even more so than they're going to be doing attending concerts and so
those type of interactions building the next generation of social media is what we're super super excited about very cool and yeah i'm really looking forward to seeing you know the social part i feel like back in the day facebook was being set up everyone has their profile and you're able to start using messenger then it got to the point where you know
everyone's using it and it's like that's the sort of the main method of communication i feel like we're still ways away from sort of having that as the main method of communication in the metaverse and just the level of interactive interactivity that you'll be able to have an engagement that you can have not just with creators but with your friends and your family and
everybody that you know yeah absolutely absolutely and that's super super exciting because you can actually be in the same shared space with people that share your passion and you know the amount of learning that goes on the fact that you could just you know collaborate physically in this virtual space i mean that's so exciting for us to see very cool and with these metaverses you
know they talk about how it's a virtual reality and you can use virtual reality headsets but sometimes you're also able to just connect on the web browser on a platform is that available for seek to do both yeah accessibility is key you know and so our platform the main reasons why we've been able to partner with some of
the names that we have is the fact that they build ones for the seek platform but it can be accessed everywhere so you can use the meta quest to access the content you can use htc vive you can use the cardboard you can just go to your desktop browser-based and we're currently working on a desktop version but now you can access it on tablet and with or
without a vr headset and our goal is making it as accessible as possible that's great to hear mary and for the land sale how can people get involved and you know do they have to have ethereum and buy it through the sale or how does that work for somebody to actually purchase the land the initial land sale you have to have seek in order to purchase it so you can
you know you seek to purchase the land okay sounds great and is that on the website or how can people reach that point yeah so they can go through seek.com so c c e e k dot com they can access the land from there's a land in the navigation and then in terms of you know the seek is available in a variety of places so hobie line and so on
sounds great and i will leave that link in the description box below as well and for the viewers that want to follow along with the land sale and just with the social communities and the updates for like the road map as seek continues to grow is there anywhere else that is a good place for the viewers to follow along at yes twitter if they can just follow us
on twitter we have a lot of updates and our twitter handle is just ceek just that and so all the information is upcoming and actually that's the best place you know to follow us to see all the amazing things that are going on in the sikh metaverse and you know get first dips on some of you know the land that's coming up it seems to get snatched up as
soon as it opens up amazing mary i'm gonna take a look at it myself i'm gonna leave the link in the description box below for the viewers to look into the land sale and all the growth for seek all the best with everything and partnerships and the growth of the metaverse platform moving forward and let's follow up in the near future thank you thank you so much thanks
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