Matias Dorta on building portfolio tracking tools for NFT holders

0:00I'm Ashton Addison from Block West capital for investment pitch media and today on the Crypto Coin Show we have Matthias dorta the co-founder of asset Dash Matthias welcome to the show and thanks for taking the time today thanks for having me happy to be here very welcome let's dive into asset Dash tracking your assets getting rewards how can we make the most of our dying

0:23portfolios in this bear Market jokes aside I know there are still people feeding the market and cryptocurrency is going nowhere but I'm excited to hear what you and your team are working on so let's just dive right into it I'd love to kick it off with just an overview of you know exactly what your team has built up to this point and what you're working on towards the future of

0:44blockchain and then we'll dive into all the details sounds like a plan ready to get started all right let's go so acid Dash is a place where you can track your portfolio and now earn rewards on your Investments and that second component came into the fold this week when we launched Dodge deals on Wednesday so what Dash deals is it's a reward system but based on asset ownership so

1:11think of American Express rewards but instead of based on credit and what you're spending it's based on investments and what type of assets you own we watched on Wednesday had a big release and the initial version of Dodge deals was exclusive to nfts so right now owners of nfts and 15 different collections have the ability to access dash deals and dash deals on

1:37the marketplace we have the ability to get discounts on gift cards from Airbnb to ubereats to Apple Amazon so on and so forth and we also have over 30 different Shopify Merchants that sell everything from clothing fashion Electronics Home Goods so on and so forth and we also have crypto companies involved as well so you can get a 25 Unstoppable domains

2:02credit you can get a reduced rate on crypto Tax Services through coin Ledger and what we're essentially trying to do is bring the best deals out there to individuals in the web through ecosystem wow very exciting and following the nft space for the last few years you know it seemed that there was only a few nfts that you could get and that would sort

2:27of get you access to other Rewards or other nfts and it seemed like for the most part you're just getting a digital art or some kind of a profile picture and it was hard to find a single place where you could capitalize on the assets that you owned so I'm curious on you know how your team sort of worked this out and gone to you know each of the different nft projects or how you

2:51partner with them because it really seems like a bit of an isolated Silo in trying to get all these Partnerships together into one place to be able to accumulate rewards no totally so I think it works for a few reasons so one on the nft project side we were able to partner with you know the top projects in the space and did collab announcements with

3:11all of them I think for the nft projects it was pretty straightforward because you know they're always looking for ways to add additional value to the community and add additional holders and that's what we do at Dash deals right by creating this vibrant Marketplace of deals nft projects are inclined and actually very interested in having their projects

3:34be a part of this because instantaneously you now have another utility for holding the nft right and it's a utility that we will continue to spearhead on our side right so the nft project really doesn't need to do much work in that regard they just know that if my community and my nft is part of Dash deals my holders now have an additional utility that they can

3:55basically rely on from here on out so we actually had 40 50 different nft projects reach out on the first day because other projects want to get involved in what we're doing because they see the value there then on the other side with the merchants I think we have a few great things going for us as well so we were able to go out to Merchants and strike

4:18deals in a few different ways so when we have a Shopify app that we created that's really Innovative that lets any Shopify store launch a deal two dash deals in under two minutes very straightforward process very streamlined so for Shopify Merchants who want to get in front of the web3 ecosystem but don't know how you can now do that through Dash deals extremely easily

4:42secondly we I think did a really great job realizing that there was an opportunity for us to actually create our own Shopify Store and put products on there that we felt would do well in the marketplace and that's what we did with a lot of these different gift cards right so we also have our own Dash deal store that we create and operate ourselves so companies that aren't on

5:07Shopify right but still want to get in front of members on dash deals we can actually handle that entire process if it's a digital good right we don't do shipping or anything like that but for digital Goods right digital gift cards for example we can do that very easily and basically we have two parts of this ecosystem and dash deals is where they all come together and manual

5:27very exciting and great to hear about the Shopify store that your team has built now when you're looking at you know getting free Rewards or discounts often nothing's ever free free and it seemed in the past that you know that the nfts that would give the most rewards they either had a floor price of a hundred thousand whether it was you know crypto punks or apes and you know

5:50the small investors and little contributors that are just getting their first nfts often are are left out so you know what is the threshold on you know what nft projects you've gotten into this and are there ones for people who are just getting involved from the beginning yeah great question so we do have a lot of the higher tier Blue Chips so the smbs that come with a larger

6:14ticket price but we do have two collections that have a lower floor one is the magic heated magic tickets that's a great Community I'm a huge fan of magic Eden I believe the floor there is around like two three sold and then we also have the little Pudgies that I think right now Steve wise they're around like 300 or 400 what we really wanted to do is just

6:37strike deals with the best communities no matter what the floor price was mind you there is a correlation in a lot of cases where sometimes like the most active and biggest communities actually do have higher floor prices and you know rightfully so Better Community you know warrants a higher cost of Entry but what we are doing now is we're

6:57gonna start scaling it out to more nft projects we're still going to keep it pretty exclusive but next week we're actually gonna put out an announcement how we plan on introducing new projects to dash deals and what that process will look like because there's a lot of demand from projects we want to make sure we're very clear and upfront about

7:15how we see this working and I was going to ask you about that next step for growth obviously Partnerships in getting deals is important what do you see as as most important is it getting in more nfts or more retailers or more gifts how do you expand from here since it's really just the beginning great question so one part is definitely more deals right and

7:42that's something that we're working on every single day like that is now an ongoing part of what we're doing from a business standpoint is constantly in the market to close deals right talk to Merchants get them involved you know we have a really clear value prop that we offer merchants and you know another thing that's playing to our favor is

8:00it's getting very difficult to get consumers through a lot of these web 2 models of particularly paid ads a lot of the privacy policy changes to Facebook and Twitter and Apple have led to a number of new changes in the way those paid ad models work and how they convert users so you think businesses in general are more receptive now than ever to find new ways to Target

8:27customers and we provide a very new and Innovative Way Through Dash deals so we want to continue to be on the merchant front if you're a merchant listening to this contact us deals at acidash.com we could streamline the process to get quality Merchants onto the marketplace very easily and then for the collection side we are going to announce this upcoming

8:50week Wednesday or Thursday of this upcoming week how we plan to get new nft projects involved what that process will look like to give you a little bit of a hint there will be some sort of competition element to it that way we can basically let the community in a way decide which projects they think we should include in dash deals and then the second you know big thing we're

9:14focused on now is we're actually going to expand Dash deals outside of nfts to other asset classes like stocks and cryptos and that will happen this year as well oh that's very exciting and I was going to ask about that because outside of nfts what I've seen in cryptocurrency at least in the past is you know there's sometimes there's an airdrop you know

9:36I've seen it in the past with Cosmos atom token holders where if they were holding or staking a coin they would get access to an airdrop but often people Totally Miss the airdrop or don't hear about it just because it didn't really have it's it's hard to hear about the news and again everything's sort of in isolated silos but to also expand to

9:57stocks and other investment assets I feel like that could bring a whole not just you know bringing more traffic people into get excited about that kind of assets but like sort of tying in nfts into all these other Industries as well yeah totally we want to be the rewards platform for investors across the board and it's very similar approach that we have with

10:24our portfolio tracker I think why our portfolio tracker has been such a hit is we don't really care about which particular asset class you know we are most interested in it's really about what our members are interested in so if we always talk about it is if a member of ours invests in something then we want to support it so we do everything from traditional Finance stocks

10:47ETFs mutual funds to nfts on three different blockchains D5 on 10 different blockchains and we have a lot of great Partners as well involved in the process you know helping make this happen so we want to give people a really broad horizontal view into all of their assets and make sure you can track everything in one place and now our rewards off of those assets as well

11:09very exciting and do you have any plans to create any nfts or sort of tiers of you know rewards for like the loyal asset Dash members that have been there for a long time great question so we do have something coming out towards the end of this year I'm not gonna go into too much detail on it but we do have a special surprise for our earlier

11:35supporters and it ties back into Dash deals as well so the early asadas portfolio tracker numbers will will have a interesting part coming towards the end of the year and then we right now actually the way we do it on the app which has been a you know huge hit and people really love it is we give our premium access to acidash the portfolio tracker we give that to users for free

12:01it's based on activity so the more often you use the app the more engaged and in tune you are with the app the higher likelihood that you would get premium status so we have you know thousands of members that are now in this premium tier you get faster updates you get faster price updates faster portfolio calculations you get access to new features early we're also going to roll

12:27out an ability for you to update your portfolio more frequently right so if you make trades and things like that so we try to keep loyalty you know top of mind and especially to we have such great community members we want to make sure that they feel you know special and appreciative because we do appreciate them and you know we're lucky to have them and everything we do is about

12:46trying to optimize the experience for them so we always try to keep them in mind with everything that we do great to hear Matthias I'm looking forward to seeing that and I will be following along for those updates and for the people that you know they either already have one of these nfts that are available for Rewards or they want to get a part of the community so

13:06they can vote on you know maybe their nft can get into this reward section and sort of shape the future of Dash deals what is the best way for people to get involved on that front great great question so if you want to get involved with Dash deals and you want to see if you own an nft that makes you eligible just go to www.asadash.com Deals very straightforward process you

13:33paste your crypto address we tell you if you're eligible if you're eligible you're just asked to verify to prove that you own that address and then you have access to Deals if you do it and you aren't eligible sit tight you still can use the portfolio tracker we are releasing new ways to become eligible every single week right whether it's increasing the amount of nft

13:53collections that are supported whether it's expanding the other asset classes where you may own assets that are eligible for dash deals or this I this item that we're going to be putting out towards the end of the year that will give a lot of people eligibility as well so that's the best way to do it is acidash.com deals sounds great Matthias and I will leave

14:15the link in the description box below to make it easy for the viewers thank you so much for taking the time and for putting this all together to get rewards for people and bring extra value to people that are already holding crypto assets I think it's a great way to have added value for the web 3 space so all congratulations on this launch so far and all the best with it moving

14:34forward yeah thanks a bunch fantastic questions and looking forward to doing it again thank you