VP
Vlad Pivnec is CEO of Icoda, a company focused on AI optimization for cryptocurrency and blockchain projects. He discusses strategies for crypto companies to leverage generative-engine optimization and AI visibility, as well as methods for smaller exchanges to compete with larger platforms.
1Interview
2025First on the show
Aug 2025Latest appearance
42 minOn camera
42:19
Latest interview · Aug 1, 2025Why AI optimization matters for crypto companies in 2025Watch the episode →
In their own words
“Traffic from these sources they have higher conversions than average, usually two or three times more.”
Key points from the latest interview
- AI-driven traffic from ChatGPT, Gemini, and Perplexity to crypto projects has grown from zero to 2-10% in one year with 2-3x higher conversion rates.
- Generative Engine Optimization (GEO) requires SEO, analysis of LLM source materials, reputation management, and social media presence beyond traditional marketing.
- Tier 2 crypto exchanges perform comparably to Tier 1 exchanges like Coinbase and Binance when evaluated across eight different LLMs.
- LLMs analyze online reviews and reputation to recommend services, actively avoiding companies with significant negative sentiment in search results.
- Crypto companies not optimized for AI visibility by 2026 risk becoming irrelevant in the digital landscape.