OF
Oli Fletcher is the CEO of Dubplate Trade, a blockchain-based platform offering NFT and blockchain solutions for the music industry. The platform enables underground and up-and-coming artists to release tracks directly to audiences while maintaining ownership rights of their content.
1Interview
2021First on the show
Jun 2021Latest appearance
15 minOn camera
14:49
Latest interview · Jun 6, 2021Oli Fletcher on Dubplate Trade's music industry blockchain solutionsWatch the episode →
In their own words
“What you've got is an economy of artists who are creating tracks and they're putting them as mp3s and putting them on USBs and selling them to 200 people 300 people, but there's no digital ownership.”
Key points from the latest interview
- Dubplate Trade is building an NFT-based platform and exchange for artists to sell unreleased tracks directly to fans while maintaining digital ownership rights.
- The music industry lacks digital ownership mechanisms, allowing unauthorized sharing of tracks; NFTs on blockchain create verifiable individual ownership and collectibility.
- Artists face revenue challenges from Spotify, piracy, and pandemic-related gig cancellations, making new revenue streams through NFT sales essential.
- The platform removes middlemen from music distribution and allows artists to mint NFTs at no cost, with flexibility to sell on Dubplate's exchange or other marketplaces like OpenSea.
- Early marketing strategy targets crypto-native audiences first before expanding to music industry users, with an MVP planned for release within weeks.