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Lurdh Allam LA

Guest profile

Lurdh Allam

CEO at ArtSmiley

Lurdh Allam is the CEO of ArtSmiley, an NFT marketplace that merges traditional physical art with digital art.

He discusses the platform's $SMILEY token functionality, blockchain infrastructure, and ongoing launch initiatives.

1Interview
2021First on the show
Jul 2021Latest appearance
16 minOn camera
16:09 Latest interview · Jul 2, 2021Lurdh Allam on ArtSmiley's NFT marketplace for physical artWatch the episode →

Key points

  • ArtSmiley is building a multi-chain decentralized NFT marketplace that bridges traditional physical artwork with digital NFTs, addressing the gap between these two markets.
  • The platform targets unknown artists lacking exposure and marketing channels, offering them secondary sales opportunities and royalties through blockchain-based tokenization.
  • ArtSmiley differentiates itself by being the first NFT marketplace in the Middle East and Asia region, leveraging four years of existing community relationships with artists and collectors.
  • The platform simplifies blockchain onboarding for non-technical traditional artists through community leaders, education programs, and digitization services handled by ArtSmiley directly.
  • The $SMILEY token integrates into the platform to provide ecosystem benefits for artists and users, though specific functionality details were not completed in the transcript.

In their own words

“Our vision is to bring NFTs into the mainstream of art.”
Read the interview →Jul 2021 · Lurdh Allam on ArtSmiley's NFT marketplace for…
“The two pillars that helped us grow to where we are today are trust and transparency.”
Read the interview →Jul 2021 · Lurdh Allam on ArtSmiley's NFT marketplace for…

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