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Adam Adler is Co-Founder and Head of Creative at Myntr, a company providing NFT solutions for small and medium-sized businesses. He discusses NFT strategy and Web3 adoption for businesses.
1Interview
2022First on the show
Jul 2022Latest appearance
18 minOn camera
18:03
Latest interview · Jul 22, 2022Adam Adler on Myntr's NFT solutions for small businessesWatch the episode →
In their own words
“In like that five to ten year span it's gonna become a lot more commonplace and we won't even think of it as an NFT per se but just another part of our digital life.”
Key points from the latest interview
- Myntr helps small and medium-sized businesses implement NFTs by attaching them to existing loyalty and membership programs rather than treating them as standalone collectibles.
- The company uses a crawl-walk-run approach, starting businesses with simple NFT applications before advancing to more complex solutions like generative collections.
- Myntr makes NFTs accessible to non-crypto-native consumers by enabling credit card purchases on e-commerce sites and using user-friendly wallet solutions like Sequence.
- NFTs are expected to become commonplace across industries including tickets, medical records, and banking within five to ten years, similar to how websites became essential.
- OpenSea remains the preferred marketplace for most brands due to its user base and functionality, though specialized marketplaces may gain relevance as the space evolves.