Imgesu Cetin on DeFi analytics at Defy Trends

0:01i'm ashton addison from block west capital for investment pitch media and the Crypto Coin Show and today on blockchain interviews we have im gaisu satin ceo of d5 trends and gesu welcome to the show thank you so much for taking the time to come on thank you thank you for that great introduction and i'm very honored to present d5 trends what we're doing what

0:22we're passionate about and where we are on things so d5 trends is an ai and data driven crypto intelligence platform to help investors traders yield farmers researchers find quality information and actionable insights to make confident crypto investment decisions beautiful i think that's a great starting point because

0:49d5 is growing so quickly and there needs to be a spot where people can go to find reliable information to see what's new you know what's valid what's where are the fundamentals you know what are the projects that are going to be around in decentralized finance for years to come and i think the more analytics and ai that we have surrounding that the better

1:10decisions that we can make and i'm really curious how long have you been in d5 how did you first start d5 trans and can you talk a little bit about the vision of when you started it definitely so my background is data science i went to ucsd for data science worked in electric vehicle optimization and then went to work in the united nations as lead data scientists in forecasting

1:38and predictive modeling using social media and web analytics big data essentially to find predictive power in that and we found that social media plays a big part so utilizing both my experience and being in crypto since 2015 i've been making proprietary apps for myself scraping the web and essentially finding information in one place so i

2:07can make better investment decisions for myself so that's the foundation of where d5 trends came from i started giving talks at crypto club in tulum and we got so much traction we then brought on the incredible team with elena our cfo who's worked on wall street for many years and our excellent other co-founder daniela now who was branding and community and

2:33education focused so we definitely have a great team behind us and now we're at employee number 14 growing exponentially we have excellent blockchain developers great pr with crypto pr labs and the team is definitely growing and yeah that's how it essentially started and now the platform incorporates not just social media and web analytics we

3:01have on-chain analysis we've aggregated over 1 million data points which is absolutely everything on the internet from reddit twitter telegram youtube comments news corporate absolutely everything we do it with our scraper and we aggregate it in one place so the user understands with in very easy digestible analytics yeah definitely great back story and great to

3:30hear about your women-led team that's always super nice to have in the blockchain industry as well and i'm curious i really like that you have the social media aspect and on-chain especially and there's just so much different information to digest you know if you're not struggling to keep up in cryptocurrency never mind just d5 then you really aren't looking hard

3:54enough but there's just so much information and i'm curious on your perspective on the way that defy trends makes this digestible and allows people that want to learn about d5 to not become overwhelmed by all the information you know how have you really pinpointed that solution to get people the information that they need specifically excellent question this is actually one

4:16of our biggest points so on our b2c side we found that there was an unaddressed market for crypto newcomers that need analytics they need guidance they need they want to invest and we're essentially giving them an easy user experience so if you're new to crypto but you need to use analytics so you can make the best and confident crypto investment decision

4:41you can use our platform and not be overwhelmed for example our other competitors nansen missouri and other more analytics platform oriented for pro traders we are orienting towards newcomers into the space because it's such an unaddressed market they need something to rely on and use so our user experience is our main component we have

5:08gone through four iterations we have a great team behind us tracking down the experience so you can understand what these indicators mean and it's supported through our education platform which explains how on-chain analysis can be used how these social indicators can be used and what does this forecast really mean for you to make confident

5:32Investment decisions definitely no i think it's super important to have all that and especially making it digestible for people that are just getting involved and of course it can be confusing and also there are you know it's not risk-free there's there's risks in putting your money into different projects and obviously having information and analysis behind those

5:54projects is going to help maybe you can talk about you know the importance of data analysis in d5 whether it's on chain versus off chain or just having the right information for investment purposes definitely so we believe in full information hence why we're in the space we believe that you should have all information needed to execute any trade and be

6:20confident with it and we rely on well we say and we know that we have unbiased accurate information so you don't have to rely on influencers in the space to actually make a decision but you can rely on data and for me personally and as the community we should rely more on full information and transparent information

6:47to make decisions and of course we are making sure that it's unbiased and quality information by quality testing it and using a particular algorithms to query our data in our tech so everything is perfect in the tech way and data love it and in gesu how long has your team been working on this and you know how long has it been live and are you seeing

7:15appropriate growth definitely so where we are at this stage is we're at our soft beta launch everyone can come on to our platform try it out it's completely free to the public until end of fourth quarter when we're launching our defy token which is really exciting it has been growing in popularity we've won miami startup showdown so we've got a lot of attraction in miami

7:42our client base has been growing in numbers but for now we would like it accessible for everyone to try get traction get feedback until we initially launch our subscription-based model starting next year and then start expanding to latin america which is our strong suit with one of our co-founders having a lot of experience in the space in latin america and knowing a lot of

8:07connections there so everyone can have this information we already have our b2b clients they've been utilizing our integrated api for the past three or four months now but yeah we want the people to also be able to use this we didn't want to have too many blockers and you know sign up pay for it now but actually have a taste for what these analytics can do

8:32for yourself and how they can improve your confidence in making a decision definitely and i like that you mentioned there the latin america expansion i think you know latin america and some of these emerging countries that really could seriously benefit from defy and cryptocurrencies we're already starting to see that in some of the central american countries there really

8:55is such an untapped market there compared to you know united states and canada north america so i think that could be very promising moving forward definitely we totally agree and our platform will be fully translated in to spanish and starting our b2b clients in latin america starting next year so we're very excited cool and you mentioned you know with your

9:22women-led team i'm curious on you know there are some great women-led projects and there's women in blockchain and but it's still quite a minority in cryptocurrency and very tech oriented it seems there's a lot of male presence in the industry have you noticed a trend in increasing women in the space and how do you feel about that right now so definitely there are very incredible

9:47women in the space i'm fortunate enough to meet them and they are some of our advisors forever grateful for that but there is definitely not enough women and we're trying to help that and change that essentially to bring more women into the space and a lot of our investors partners b2b clients are very honored to back us up and bring more women to the space essentially for also

10:14our b2c market we're there's so many women that want to get into crypto but they feel like it's male dominated and we want to bring everyone into crypto including the unaddressed women market as well so and lead the way for more projects to emerge that's great and well it sounds like your team is expanding quickly you already mentioned you've grown the team

10:39dramatically in a short amount of time so that's great to hear so far and you mentioned you know you're coming out with some more functionalities in the end of the year making it a larger service you also mentioned the d5 coin and i want to i want to talk about that and i'm curious if you can throw some hints at how that integrates into the platform how it provides value

11:02and works in the d5 space definitely we're thrilled to announce we'll be launching at the end of fourth quarter we're finishing up our seed in private rounds right now with incredible backers sello ld capital just great names very honored to be in partnership with them so the use case of our token is threefold

11:28staking staking defy tokens to access our platform while also getting return to your investment so it's quite a good way to save as well as earn second is governance and governance is very important for us because we have so many features and we want users in mind to vote on new features what they need what they don't need and everything is for the user for us so we needed a

11:57governance aspect to vote on things and the most important that there is no in the space is the decentralized research platform so this is a network of freelance crypto researchers can submit crypto related publications onto our platform get rewarded in d5 tokens and be able to get recognized as well as rewarded this also shows that we

12:25value innovation and new people into the space as well as use it as data so we scrape the research as well and put it back onto our platform so when we go back to what we're essentially doing ai and data driven crypto intelligence they're all linked to one another you need analytical tools you need research and you need education to have it all in a symbiotic and

12:48cohort way coherent that's amazing well i'm really glad that you've sort of incorporated that as well because i think that's super important for community-based projects you know projects in of the decentralized industry to have that contribution factor where people can can contribute and be rewarded and make community-based information and yeah

13:15so i think that's i'm really excited to see how that plays out as well with the d5 token and the whole platform as well with d5 trends and i want to take a step further down the road in gesu and hear your thoughts on a five-year plan for d5 trends how do you see you know with the way that d5 is growing exponentially what do you see as one of the key factors to success for d5

13:41trends becoming one of those main analytics platforms that people go to years down the road definitely so in our five-year plan we're incorporating a swap function we're already in talks of incorporating with our blockchain engineers and essentially trying to be an exchange as well so there are no platforms that you can get in-depth analytics and also be able to trade on

14:07there so we provide absolutely every indicator so then you can execute the trade on there as well so why go on five or six different tabs i also have like 500 tabs on my computer all the time but we're trying to limit those tabs and have everything in one house and essentially our long-term plan is bringing everything together that's why when we were talking about there's a

14:33different analytical tools for on chain there's sentiment a different company for that we were like why go on different tabs let's have everything together and download down the road we'd like to limit you opening up a new tab and new tab new tab and having it all in one place amazing one-stop shop yeah no that's perfect and you mentioned that part of the beta is live

14:59right now and you're continuing to build into that one-stop shop so yeah the viewers can go to d5 trends right now and sign up and start using it yes they absolutely can at the moment we have sign ups as well but it is live we encourage it to have our announcement and weekly analytics updates but if you'd like to you know play around and get some information on

15:26absolutely every coin and nft we also are analyzing nfts which is so popular right now you can do so and sign up to our socials on twitter d5trends.tech we post a lot of weekly updates what's trending what's happening in the markets what our indicators actually mean so information for us is key we want to educate and inform as many amount of people so they're they make

15:55great decisions definitely well thank you so much for putting all of this together i think it really is a blessing for the d5 industry and i'm excited to continue to use defy trends as well to get more information from my decisions and i will leave all those links for the viewers in the description box below as well for defytrends.tech and the community channels and let's

16:17follow up in the near future yes i can't wait to you know express our updates we're growing so fast every week there's exciting updates so i'm i'm happy to circle back great thank you so much you