LW
Lyle Wagner is the President and Founder of Connected Interactive, an advertising and marketing technology company founded in 2012.
The company provides digital advertising solutions including programmatic ad delivery, mobile attribution, retargeting, data management, analytics, and monetization services for sites and apps.
1Interview
2019First on the show
Oct 2019Latest appearance
17 minOn camera
16:32
Latest interview · Oct 24, 2019Lyle Wagner on Connected Interactive's advertising technologyWatch the episode →
Key points
- Connected Interactive operates in the approximately 50% of the digital advertising market not covered by Facebook and Google's closed ecosystems.
- Users show significantly higher click-through rates when offered incentives like in-game credits for watching advertisements compared to traditional ad models.
- The company partnered with Event Chain to provide event organizers with data analytics and audience targeting capabilities beyond Facebook's standard promotional tools.
- Reward-based advertising models, where users receive compensation for viewing ads, are expanding from gaming into broader online publishing and ticketing industries.
- Connected Interactive offers transparency and data ownership advantages over major platforms by operating as an open ecosystem rather than a walled garden.
In their own words
“What clients are missing out on is probably around 50% of the advertising market. It's actually not on Facebook and Google.”
