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JL

Guest profile

Justin Lucas

Director of Marketing at MetalCore

Justin Lucas is the Director of Marketing at MetalCore, an open-world blockchain game. He works alongside the founder on game development, NFT releases, and community engagement initiatives.

1Interview
2022First on the show
Jul 2022Latest appearance
21 minOn camera
21:18 Latest interview · Jul 25, 2022Sam Kim and Justin Lucas discuss MetalCore's open-world gameplayWatch the episode →

Key points from the latest interview

  • MetalCore is a free-to-play open-world game with four asset classes (infantry, tanks, aircraft, mechs) featuring 50v50 faction-based battles and both PvE and PvP gameplay.
  • The development team includes senior game developers with 25-30+ years of experience, including the CTO who built backend systems for World of Warcraft and StarCraft.
  • MetalCore tokenizes in-game characters and assets as NFTs, requiring consultation with game economists and traditional economists to manage a real economy with tradable assets.
  • The team prioritizes community feedback and behavioral data collection during playtests to inform game economy adjustments, recognizing that actual player behavior often differs from stated intentions.
  • Eight specialized infantry classes including pilots, medics, and engineers have distinct battlefield responsibilities, with vehicle and mech gameplay designed to echo genre standards like MechWarrior and Armored Core.

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