JM
Jeff McDonald is co-founder of LuxTag, a company that works with luxury brands to record limited edition products on blockchain.
The company has partnered with Chronoswiss to create unique watches recorded on the NEM Blockchain.
1Interview
2018First on the show
Nov 2018Latest appearance
14 minOn camera
14:03
Latest interview · Nov 27, 2018Jeff McDonald on LuxTag's limited edition watches recorded on NEM blockchainWatch the episode →
Key points
- LuxTag creates blockchain certificates of authenticity for luxury items like watches by recording detailed product information rather than just document hashes on the NEM blockchain.
- Chronoswiss partnered with Tech Bureau to produce five limited edition watch series of 101 watches each, branded for Bitcoin, Ethereum, NEM, Zaif, and Comsa.
- NEM blockchain was chosen for its security record, near-perfect smart contract history, and developer-friendly APIs and SDKs compared to other available blockchains.
- NEM's architecture uses smart transaction plugins instead of virtual machine contracts, enabling efficient and secure cross-chain transactions between public and private blockchains.
- Bitcoin watches have already been delivered to customers worldwide, with Ethereum watches next in production and NEM watches following after that.
In their own words
“Lux tag is doing great we have 23 full-time employees we have eight full-time developers and some part-time developers.”
