GM
Gordon Meyer is Head of Marketing for Mamoru, a cryptocurrency exchange focused on growth in emerging markets including Turkey.
He discusses the platform's offerings in staking and NFTs, as well as how citizens in these markets are adopting cryptocurrency.
1Interview
2022First on the show
Nov 2022Latest appearance
23 minOn camera
23:23
Latest interview · Nov 10, 2022Gordon Meyer on crypto adoption in emerging marketsWatch the episode →
Key points
- Mamoru is a cryptocurrency exchange built from scratch by AP Capital, a crypto hedge fund with offices and fiat on-ramps across 16 countries and 20 cities.
- Turkey's inflation rate exceeding 83 percent makes cryptocurrency adoption a necessity rather than speculation, contrasting sharply with Western markets.
- Mamoru differentiates from competitors like Binance by maintaining on-the-ground customer care teams in emerging markets such as Istanbul.
- The exchange was designed by over 100 professional crypto traders and market makers to prioritize user experience for less tech-savvy retail investors.
- Cryptocurrency volatility becomes a feature rather than a bug in countries where domestic currency volatility exceeds Bitcoin's, positioning crypto as digital gold.
In their own words
“This is where crypto is not a game but a necessity.”
“You can buy a dollar's worth of Bitcoin if you want.”
