BA
Brent Annells is the Chief Marketing Officer of Smart Token Labs.
He discusses the company's tokenization open source software and how brands can connect to the NFT ecosystem.
1Interview
2022First on the show
Apr 2022Latest appearance
15 minOn camera
14:44
Latest interview · Apr 13, 2022Brent Annells on Smart Token Labs' tokenization software for brandsWatch the episode →
Key points
- Smart Token Labs developed TokenScript, a framework that wraps existing tokens to enable composability, portability, and connections to web2 sites and services.
- Brand Connector is a point solution that allows any website to recognize, verify, and interact with tokens and user wallets through a simple npm package.
- The solution is EVM-based and works with Ethereum-compatible blockchains, including a recent partnership with Clayton Foundation's public blockchain.
- NFTs have become a gateway for mainstream brands to experiment with web3, with examples including hotel chains offering VIP status to NFT holders.
- TokenScript aims to establish tokens as digital primitives and building blocks of web3, similar to how web pages became ubiquitous in web2.
In their own words
“They'll become token issuers in their own right.”
“Any website can recognize a user, verify their wallet and customize its offer based on the tokens they hold.”
