Daniel Martin brings NFTs to precious metals and jewelry with Arity

0:01I'm Ashton Addison from Block West capital for investment pitch media and today on blockchain interviews we have Daniel Martin the co-founder of arity Daniel welcome to the show and thanks for taking the time today thank you so much for inviting us we're very grateful to be here you're very welcome I'm excited to dive into the world of nfts how they're expanding into

0:21more than just digital artwork and you know real world items and tokenization of objects that you know make it easier to transfer and determine ownership and a lot of other properties that could not be done before without a you know proven authenticity or proven ownership which could easily be forged which I don't think is as easy to do using the

0:44blockchain and I'm interested to hear on how this has been going with you and your team I would love to kick off our conversation with just hearing from a high-level overview from those who haven't heard of arity what is erity and how are you guys revolutionizing your space using blockchain technology awesome so already is a company that is using blockchain technology to innovate

1:06the luxury Market we're merging 80 years of experience and Heritage that we have on all the principles and Mining experience that we have especially with sustainable precious metals mining like emeralds and we just started gold and we're connecting these all this Heritage and bringing the experience into web tree so we're trying to innovate and disrupt an industry that is very

1:28traditional and as you said that is for example in gemstones it's very important to have all the traceability of gemstones because even if for example you are buying an emerald and it is from muso or from jibor then the presidents of web Jam adds value to the gemstone so that's why blockchain technology is very great for this kind of Industries because it actually provides like all a

1:52chain of custody of where they're coming from so the vision that we have is that we're setting the pace for luxury Brands to seek digital transformation and what we want to do is to start bringing all this disruption of Technology into the industry of precious metals and sustainable mining very exciting Daniel and I feel like there's many different parts of the

2:15mining and precious metals and jewelry industries that could all benefit from nfts and blockchain you know you could you could start at the very end and just take a diamond ring and create an nft of it and give the owner that nft for transfer ownership and stuff but I feel like the whole process you know whether it's supply chain or the mining themselves and the raw materials could

2:36all be a sort of added value from blockchain so in what parts exactly are you focusing the nft part on well we're currently focusing on building like a membership club where we want people to access to our Network and for them to learn more about gemstones and to have the opportunity to enter into a very close industry like Precious Minerals so what you're currently buying

3:01an nft membership from us you are getting into our Network and you're going to connect with different Executives from very high-end brands that we are connected with for example we cut here Tiffany increases and all these Brands we're bringing some guests very special yes for our people to connect with them and that's why we're currently making a membership club

3:19very interesting and is this for people you know how does this work prior to nfts and blockchain are there already memberships and clubs for people that are interested in precious metals and jewelry and are you targeting those Industries or is this more for people that are familiar with blockchain and they're like hey we can use this to capitalize on precious metals

3:40is that a connection of both words that's what merge the physical and the digital aspects of it what we're going to do is to actually for people that are on the blockchain and Technology industry and crypto industry to be able to start learning about other Industries and to able to diversify their portfolio into knowing more Industries for example purchase minerals

4:00that are very stable and it's a way of actually showing their wealth and to know more of how to diversify the portfolio to bring more stability into so that's what we're currently doing this that's interesting I was actually speaking with an economist earlier this year and he told me that his investments in jewelry and like his wife's diamond earrings that he bought

4:20was actually the highest returning asset of the Year beating all of the crypto and the stock market which has been a you know a downturn this year but it seems like precious metals and whether it's gold or silver diamonds really hasn't had that negative sentiment that the stock market has had have you noticed that Trend throughout 2022 yeah obviously it has come down a little

4:42bit but comparing it with other assets the whole economy is currently on a downtrend and it's actually a hedge against what is going on in the rest of the market and the good part about the precious gemstones is that for example obviously if you start investing into for example gold but a lot of digital Goldberg physical gold you can transform it into jewelry and that you

5:03can add a additional value and that's that's why you can get additional returns so a way that has been going on like since the beginning of human humankind that there are stored their wealth and invest in into precious gems because they're all within the value in the long term well said and you know I've seen many attempts at digitizing goals and sort of

5:26tokenizing it putting it into a cryptocurrency and it only makes sense sort of the analogy of Bitcoin mining to Gold Mining and that you know it Bitcoin is digital gold so if we can take original gold and put it into the blockchain somehow then we could sort of bring that up to speed but throughout the attempts I've seen over the year one hasn't you know there's been successful

5:50projects but it hasn't really taken off as well as you know some other cryptocurrency projects that like I've never seen a gold-based project on the front page in the top 50 coins why do you think now is the time and that this is going to be different for precious metals integrating blockchain the main difference is that we're vertically integrated that what this

6:11means is that we have control the whole supply chain so for example other projects what they normally do is that they only tokenize gold and we know that gold is not the best place to get rich it's the best place to store your wealth but not to actually get rich and that's why maybe is not been very disrespectful because people on the crypto space are looking for ways

6:32to actually monetize this but we are going to do different is something that we haven't at the beginning we're starting with the membership club but we want to start we're currently building that a different protocol and more things that are going to become soon but what we're going to do is to actually tokenize gold mining so for people to get into industry that is very difficult

6:51to get for example you need there is a lot of barriers but culturally the network and capital wise and what we want to do is that for you actually be entering a very successful industry that when just mining gold like it's completely different than actually investing into gold so that's what we're going to different and for example in these very hard times political economy

7:12is a good place to actually start getting into these kind of Industries I've heard that analogy analogy of like you know when there's the Gold Rush it's not to be hard in the gold it's to be getting the picks and shovels and sort of getting to the to the to the base of where it's coming from is that sort of the goal correct but also something that we're doing

7:32differently is that we are sustainable that is also something that we want to do that's why we started with a membership because we want to focus on education that there are a lot of misconceptions about this industry that we want to change and that drug actually can mine gold in a sustainable way so we're not going to use any kind of heart from chemicals like cyanide or Mercury

7:52but we're using like another matter that is in dribble for us to strut the gold from it when you do this and you have full control of the supply chain with blockchain that you actually have a certification of authenticity you can actually start with a green gold but this adds value into it and you can actually sell gold for around a 20 additional price of the historic Market

8:14because you're selling it as a as an asset for jewelry because people currently there is a trend for people to care a lot about sustainability and that's why when you do it in that way that is very hard to actually have control in my chain you add that value and you can sell it for a higher price than normal definitely and can you walk me through

8:34Say I was in the blockchain industry I've been buying nfts of digital art and some with other kind of functionalities and memberships how do I go about getting one of these nfts from erity and getting started in the space if you know I've I've bought precious metals before but I'm really out of touch in the industry and I want to get started

8:55through erity perfect that is something that we're currently working on we first minted our first phase we're doing it slowly on March that's when we made the foundation of actually starting the gold mine and that we're minting the NFD collection by faces So currently you can find us on openc you just look it up already club and we're going to open up our mint

9:18maybe in one month when people can actually get the nfts directly from our website but currently you can also get in on open C and this membership is going to give you like access to all our Network and these opportunities of investments in different line operations that we have and maybe in around two to three months we're going to launch our

9:39D5 project and that is going to be way easier for people that are on the space to enter into the industry currently you can find it on openc or wait for like around the month to get into our website there is already that clap and you can mend directly from the website okay great to know Daniel and I'm curious on the geography of Mining and the companies that are handling the precious

10:03metals and gold and diamonds does that make a difference you know because in blockchain it shouldn't make any difference in what geography you're in but of course with mining itself there's physical operations in different countries and different amounts of precious metals in those locations and different jurisdictions so do you have to deal with jurisdiction issues

10:25going through precious metals and putting it into blockchain no there is no any any issue regarding this obviously we have all the legal requirements to operate locally but this give us the permission to actually operate worldwide because what we're currently doing is that with blockchain technology we've been already working with this since 2018 but we started with

10:46emeralds because one of our Founders he's the owner of several Emerald mines they were the first one in Latin America to have blockchain technology traceability since 2018. so something that we have been already working on with provenance proof an average Ledger that they are the ones that are popping the weight since I think 20 2006 and they were the ones that started

11:09building all these blockchain Technology based on Switzerland to provide traceability of all gemstones and they are currently working with Google in that is one of the largest Laboratories of gemstones in the world to provide that added value of authenticity into them so we're already working with this technology and there are no issues regarding like maybe jurisdictions or

11:30anything that's great to know and you mentioned you know Cartier and these bigger Partners is that sort of the key to success for arity in ensuring that the current major players in the industry are sort of on board with this technology or how do you get it widely adopted and sort of used by the mainstream to become more of a normal thing in the years to come in the

11:55precious metals industry it is actually more regarding the demand from the end client So currently consumers are more a like I said before it's very important in terms of traceability for example we had all the problem on the diamond industry for example blood diamonds and also with emeralds there were some conflict issues that normally people think about

12:15conflict origin from these gemstones that's why normally current clients they always ask for presidents of where they're getting these games up from so that is that is actually bringing the demand from the end consumer and that's where blockchain came into place to bring Solutions into this so it's actually changing a way of a solution of a very big problem that was in the

12:36industry and that's why it's very helpful for Mass adoption for current clients that they don't even use blockchain before that is what we are currently doing with traditional clients they haven't heard option before but once we explain what it does it give them like the research they're actually acquiring something that has all the traceability of the supply chain and

12:56adds value to them so it's most regarding the end consumer they're they kill a parallel about origin and sustainability that's a great Point Daniel and that makes me think about I've heard of you know going to a jewelry store and whether there's fake diamonds or there's blood diamonds and other unethical ways of getting the diamonds getting the jewelry whether

13:17it's ripping somebody off or telling them that it's not from the location that it's actually from I'm guessing that's a major issue that blockchain specifically will help with totally that's amazing the technology is actually helping a lot into the industry and what we're currently trying also to do is through the D5 protocol is to decentralize the

13:35production of a of a gold mine operation so that is also something that technology comes into place that breaks all those barriers that were before for people to actually enter into these and to also raise Capital because even it is hard even it's very hard to raise Capital to mining operations that's why normally there is like a very big Monopoly of big brands that do this

13:56and this type of Technology actually helps the disintellation decentralization of all these opportunities both for investors and for people that are building so that is also something that the technology is actually bringing the gap between these and bringing solutions to decentralize all these industries amazing and where do you help air data be in you know a year this time from now

14:20How do you see your platform growing from from now until then we want to be the largest decentralized gold mining operation and also they the luxury industry that is probably in the way of disruption of the industry so we see that there is a huge opportunity there because we're making a lot of research regarding how like the knowledge about gemstones and Precious

14:42Minerals and we see there is a huge opportunity to actually educate people and we want to be partitioning as that a source of knowledge for people to actually trust and to know more about gemstones and to bring them into this amazing industry that has been with humankind since the beginning of everything amazing well the best of luck with that and for the viewers that are looking to

15:06learn more about gemstones and sort of follow along as you grow the education and this membership platform what's the best way for them to get involved so the best place you can currently a bees on our website that is already that cloud and also you can follow us on our Twitter that is already the club and the best place to connect with us will be on

15:27Discord where we're always all there all the time there to answer any questions that you may have we a personally answer everything so you can also contact us via Discord for us to help you out in everything that you need sounds great Daniel I will leave the links in the description box below as well to make it easy for the viewers all the best on revolutionizing precious

15:46metals and I'm really looking forward to seeing how Arty Club grows out so let's follow up in the near future thank you so much for the invitation and we're very grateful to be here have an amazing day all day members are actually seeing this