How Fox Entertainment is entering Web3 with Krapopolis

0:01are you ready for the future of content creation I'm Ashton Addison from blockwest capital for investment pitch media and today on the Crypto Coin Show we have tommaso sandretto the chief Revenue officer and chief investment officer of blockchain creative Labs Tomaso welcome to the show and thank you for taking the time hey Ashley thank you so much for having

0:21me you're very welcome I'm excited to hear what blockchain creative Labs has been working on in the media part of web3 which is near and dear to my heart having done over 1 000 interviews on blockchain companies I'm always looking for ways to integrate web3 into that process and I'm excited for media in general to move to into web 3 and get you know more decentralized get the

0:46content creators more a part of the ownership of their property and to get people involved that are watching it to actually get involved and hopefully monetize or find ways to connect more directly with their fans and I'm really interested to hear how blockchain creative Labs is working on making this a reality so I would love to start off our conversation with just a little bit

1:08about what you and your team have built up at BCL so far and then we'll dive into all the details so thank you for that and I think we're all on the same page here BCL is really foxes effort into the web 3 space we are a tech Media company and trying to push the boundaries and utilize other web free possibilities and Technologies and developing our own and

1:34leveraging third-party optionality as well to really get the fans closer to dip and the creative work it's it's really a crossroad and a huge opportunity exactly as you summarize just right now at the beginning on how can this technology change the way the media and entertainment has been over the past few years and it's really a world of

2:07opportunities that we have ahead of us take original and call it standard shows part of entertaining a proportion of fox under the Bento Box flag which is called crop political propolis is a show a Dan Harmon show so very typical animation is going to be fantastic actually and how can we utilize this IP and how can we add it and how can we

2:34You know leverage this IP we work through technology and try to really have the fans more excited and closer to the to the IP we're doing the same thing through the mass singer we're doing a busy across the entire IPO Fox portfolio we're sprinkling and leveraging all of these IPS to bring them to life and closer to where we can bring it right

2:57definitely it's very exciting and it's great to see some of these large media companies sort of jumping on board and you know you can almost make the analogy to you know sort of like when the big Banks decide that they're going to hold Bitcoin you know it's sort of the old world moving into the new world and you know the media is a powerful thing

3:16and they when YouTube started getting popular and all of a sudden you know a single YouTube Creator was getting more engagement in audience than some of these major channels I felt like that was a wake-up call to some of these news channels where there's a paradigm shift happening and just like the banks need to get on board of blockchain and web through technology so do the

3:37media companies as well or fear of becoming obsolete now how how long has your team been working on this wait so it's more of a responsibility yeah it's sorry for interrupt you but it's more of a responsibility right we're doing we're the incumbent in the space we clearly see the shortcomings of the current infrastructure and we clearly see how can this new technology

4:03how can this new technology revolutionize the way that things have been done in the past and how we can really change this right so it's really you know this is at least how fox sees it's you know and fox has always been very very forward and very you know leaning a lot towards the tech Evolution and web 3 is really the first is one of the many examples to show this

4:26and their investment you know they put at our disposal over Fox channels other Fox disposal the entire megaphone they gave us a 100 million dollar Creator fund to go fund IP projects and the web 3 natives or web 2 Transformations so they gave us every sort of tool at their disposal to make this a success and to really be the leaders in this space that's incredible and you know I

4:50feel like there's been a turning point in media and in social media trying to bring it into web 3 over the past few years but there's definitely been some adoption curves and you know I have used different kind of decentralized social media platforms that are looking at integrating web 3 for five or six years now and none of them have really

5:12broken through to be something that you know the mainstream actually ends up using whether it's just because the network effect or I was too focused on crypto-centric but I feel like that eventually there's going to be something that breaks through and when I look at in the traditional media space as well I see you know there's those same challenges

5:35and it's not something that's going to happen overnight where do you feel the you know Fox and the news media is at where you know you're starting to integrate things that are in web 3 but it's hard to build that Network effect on something that's cryptocentric when you're trying to like Bridge Two Worlds that are you know the older world in the New World

6:03I you know this is a great question for us and it's it's kind of extends at the core of our of our North Star right and I think we try to resolve this by you know using corpopolis as an example by by purchasing one of one of the crab chickens you're really purchasing a fan pass you're really purchasing a behind access to behind the scenes scripts interviews events that

6:31you've never really had the chance to before for us it's really it's not really about the concept of nfts per se anymore it's really how can we sell experiences to the fans they want to go forward for they want to go deeper into this space and into the into the AP so you know I'm a huge animation fan and grew up with Simpsons if I had the

6:56chance to you know see behind the scenes of I have access to at the time sales I would have been so excited but even taking a step a step forward we are currently introducing two new Concepts one which is devoting so people can have chicken holders as Community participants have the rights to vote on and influence the show itself so for example which

7:21Which characters potentially die they come back they leave the show they marry or you know like really influence the whole concept of the show and down down to really being part of the show so you know I think it's public knowledge but we'll we'll soon be allowing Community practices participants to be written in the show with their own physical characters and

7:48be part of the show which is which is I unheard of and this is only because of the creation of the community and showing how closer we can get that's very cool and is that one of those chick nft chickens that you have behind you there yeah this is my nft chicken right here and you know it's it's quite a it's quite a character but it's you

8:15know and just to give you an example this the chicken behind us was done by the same the Republic is all done by hand and designed by one of our one of our multiple animators in every single portion that you've seen the chicken actually is part of the show so you know the on the top left or right of my screen that's the that's the famous restaurant that you see in the show the

8:39background is in the show the areas in the show everything record takes takes it from the show you know for us it's really this project is it stays at the core of blockchain creative labs and fox because it's really how we can leverage web 3 to give a better a better experience to our fans it's not really about anything else than than that definitely and that's super fun and

9:03what I've seen you know speaking to different companies that are they're partnering with some major companies that are you know I've been around since before blockchain existed but when they introduce nfts they seem to mainly attract the crowd that's already you know familiar and deep into sort of the nft sector whether they're you know digital collectible holders not

9:28necessarily the traditional person that's not already involved in web3 are you seeing the same or if not how do you bridge those people who you know they didn't have nfts before they didn't weren't interested in blockchain but now because of kruppopolis they're sort of getting involved so we're trying to and we're trying to speak to all audiences our big Target is

9:56to make the tent as big as possible we don't want to focus on NFD Centric only or crypto-centric only we really want to focus on the fans of the show which you know there is an overlap somewhere there but when there is no overlap we're here to bridge the gap so we created tons of educational material on cropopolis.com and we also have we try to simplify and we're right now in

10:19the process of integrating amazing ways to log in and connect through the site to make it as seamless and as web 2 as possible and really trying to make it as as straightforward for everyone to be part of this you know the other one of our you know another concept that we have developed thanks to we are partners and an investors in a company called

10:42eluvio that provides the decentralized video streaming businesses for us and they are actually the engine behind all our token game the screening rooms and they provide us with Incredible access to True web3 technology yet you wouldn't know the difference between it a decentralized on decentralized which at the end the experiences What Matters by what we want to prove is that our the

11:07web 3 technology and decentralized technology is a better version than the one that we currently use without having anybody without having anyone you know deal with the issues and the clunkiness and the complication of onboarding definitely that's great to hear and you know when I sort of make the analogy over to the metaverse you know it sounds so exciting

11:30To have like Virtual Worlds that are more decentralized and VR in general you know before the metaverse it was like VR Google Glasses 10 years ago and everyone was thinking that VR is the future but because of the limitations of the graphics and the bandwidth it still hasn't really it's not up to expectations of where we thought it would be and I feel like that's very

11:52similar with decentralized streaming and the capacity needed for high quality video at least you know video takes a lot of bandwidth and especially when you're shooting 4K and I feel like that's one of the major limitations of sort of moving media into web 3 is like that it takes a lot of bandwidth well actually actually it's funny we streamed we brought Dolly Parton

12:20last year to South by Southwest and we streamed her first concert actually there on 4K fully decentralized on a decentralized basis and we have absolutely no issues in terms so thanks time powered by luvio let's be clear and I strongly I don't know if you have interviewed Michelle yet Michelle Manson is the genius behind the company and she really pushes the boundary on this

12:42and this is they also announced their a lot of the Rings partnership right now and they're huge huge leaders in the space that you should definitely contact you that would not put yourself in touch well that's great to hear and yeah I feel like that's part of the future is you know especially with individual content creators creating content on platforms

13:09that they don't really own you know and YouTube is one of those big ones where I've seen across the web 3 space you know people just their account gets banned because sometimes by mistake and like all of their videos are deleted and they didn't really actually own them and I feel like if that could be hosted in a decentralized way at least they

13:29would actually own their content outright and I feel like with krippopolis as you're saying you know if you're an nft holder you can sort of influence the show and you know we're seeing companies move into Dows where they can own part of the show and it's really truly decentralized yeah I mean you know like going into our next steps are very much in this

13:52direction we actually leaning a lot into taking this time not only people on the web 2 of Ip so can't exactly give you the names but we're taking web3 super successful projects that have asked us I've asked our support and help in creating web 2 content and truly you know bringing allowing these this project to evolve into more mainstream

14:22and to really bring the fans of this of this project into into the real world and make and being able to make the tent as big as possible right and so making it more accessible from a price perspective from a Content perspective and on overall development you know it takes a lot of time to put together an animated show or live action movie it takes a lot of time

14:45and you know having a Powerhouse like Fox behind just really allows us to do all of those things so you know you'll hear you'll hear from us over the next probably like three three to six months we have two or three four projects already lined up that are that are definitely Gonna Make some noise and are gonna kill everybody very excited and for us at BCL

15:05and fox is really the important part is really to stay ahead and to really prove the point and to really move the needle and try to Showcase how how incredible the opportunities is in the space that is incredible tomasa and I'm looking forward to following along with that and for the viewers that want to look into crepopolis and those nfts and follow along for the future projects

15:28what is the best way for them to learn more so you know if you are an entertainment fan definitely go on corpopolis.com we have every possible educational content that we possible a way to get in touch also with us and with the team Discord is usually Twitter if you're a sports fan we did an incredible activation with the usfl is there is a spring League Spring football league

15:52owned by Fox as well so we're doing a players token team tokens all sorts of activations around there in the sports Department as well we did this amazing collaboration with Fox Deportes for the 25th anniversary we took a Latin American artist that created this awesome if you are a few art pieces that connect you very much to the culture and

16:15to the what for the course it is in the you know in the live shows we have mass first you know part of mass singer which has been going now for eight seasons strong with this is our third or fourth season and into into the as the Masters as a web free component of it so you know usfl.fans Fox Deportes masters.com so we're a little bit all over the place but we're all under the

16:41umbrella blockchain creative labs and you can find us at our website here awesome that's very exciting to hear and branching into all these different areas I'm really looking forward to seeing you know in which ways web 3 integrates there and how it adds value to all players in the ecosystem so thank you so much tommaso for the insights into this

17:05I'm going to check out crepopolis right now in those nfts and then take a look at it and look for you know future episodes and see how we can influence it as well that's very cool I will leave the links to all of the other parts that you mentioned as well in the description box below and let's definitely follow up in the near future thank you so thank you for your time

17:26Ashton thank you for having me