Yield infrastructure just won the regulatory unlock — and Ground is embedding it into every platform

Most platforms sit on trillions in idle customer balances every day — and for 15 years, nobody figured out how to turn that into yield without friction, complexity, and regulatory risk. EMBEDDED ONCHAIN YIELD is what Ground is building, and the GENIUS and CLARITY regulatory frameworks just made it viable at scale.

Reid Cuming, CEO and Co-Founder of Ground, joins Ashton Addison on Blockchain Interviews. Reid co-founded Superstate before launching Ground — an API connecting financial platforms to onchain yield. He breaks down why embedded yield beats destination yield products, how Ground wins whether stablecoin yield gets restricted or permitted, and much more.

Timestamps:
0:00 Introduction And Guest Background
2:33 Why Onchain Finance Stays Inaccessible
6:03 Ground Embeds Yield Like Stripe
9:21 Genius Act Unlocks Institutional Adoption
12:14 The Stablecoin Yield Debate Explained
19:30 Tokenizing Real World Assets Next
24:46 Institutional DeFi And Security Concerns
33:04 Funding Round And Year Ahead

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