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What is the optimal share of private label brands vs national brands? 35–40% according to an analysis of two Dutch and two U.S. retail chains. | by Arvid Stenback | Medium
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Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat - ScienceDirect
![Why you should strive for a 40% share of Private Label Brands in your assortment | by Andreas Willgert | Medium Why you should strive for a 40% share of Private Label Brands in your assortment | by Andreas Willgert | Medium](https://miro.medium.com/max/1400/1*GmbSu7w6PDFIpjpSlkUVkw.png)
Why you should strive for a 40% share of Private Label Brands in your assortment | by Andreas Willgert | Medium
![Nielsen on private label: 'We've seen a complete reversal in growth trajectory compared to manufacturer branded items' Nielsen on private label: 'We've seen a complete reversal in growth trajectory compared to manufacturer branded items'](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/media/images/nielsen-private-label-growth-march-2018report2/8051764-1-eng-GB/nielsen-private-label-growth-March-2018report2.jpg)
Nielsen on private label: 'We've seen a complete reversal in growth trajectory compared to manufacturer branded items'
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