The definitive oral history of the Oreo 'You can still dunk in the dark' Super Bowl tweet - Digiday
5 companies that won Twitter during the Super Bowl blackout - The Daily Dot
Dunking in the Dark: the Technology Behind Oreo's Super Bowl Tweet | Twitter marketing, Oreo, Adweek
That Oreo Tweet Was Cool, But is Real Time Marketing Worth the Hype?
Breaking Down Oreo's Four Million Dollar Instagram Super Bowl
Oreo Tweet - The Adaptive Marketer
Oreo Headed for Super Bowl | Ad Age
Oreo Ad Goes Viral as Twitter Wins Super Bowl
Superbowl XLVII - Oreo's Genius Tweet
How Oreo's rapid-response team lit up Twitter with a Super Bowl blackout ad - The Verge
Creating an Ad Campaign for Oreos, as They Turn 101 - The New York Times
3 Reasons Why Modeling Oreo's Brilliant Super Bowl Tweet Can Hurt Your Brand - Rick Mulready
Social Media Wins the #SuperBowl | U Penn Social Book
Oreo Super Bowl Slam-Dunk Takes The Biscuit | Connections Points
Super Bowl 2013 Ads Rock Social Media Integration | "Buy the Way…" Insights on Integrated Marketing Communication
Lady Gaga's Oreo collab predicts a brighter 2021, and the Super Bowl is selling out slowly: Thursday Wake-Up Call | Ad Age
