The B2C Pivot
Nike Inc
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Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction
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B2B vs B2C Marketing Examples and Differences
9 Key Differences Between B2B and B2C eCommerce Websites
Nike goes the distance with omni-channel retail transformation
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Nike's Risk Everything Video
Nike and United Airlines: A Tale of Cause and Effect in Two Companies - Institute for Public Relations
B2C ecommerce « Ecommerce news, conferences, platform reviews and free RFP
Adidas and Nike sales plummet following China boycotts | PR Week
B2C: Nike | eWave
Lessons B2B Brands Can Learn From Nike's Marketing Strategy
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B2C: Nike | eWave
Nike's CEO says 'digital is here to stay,' e-com business fuels sales
Content Marketing Showdown: Under Armour vs. Nike
