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New Ulster Hockey Kirk Cup sponsorship deal to help raise funds for NI Children's Hospice | Belfast News Letter
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Sponsorship deal with Adidas means changes coming to NHL jerseys, but nothing drastic yet - The Hockey News
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Why did NHL switch its jersey sponsor from Reebok to Adidas? - Quora
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International Hockey Federation inks Adidas deal - SportsPro
Sports sponsorship predicted to fall by $17 billion in 2020
Adidas takes over from Reebok as US ice hockey sponsor - BBC News
Reebok passes the NHL puck to Adidas | Fortune
NHL Jersey Ads Approved for 2022-23 Season as League Joins NBA, MLS – Sportico.com
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